About Lars

My name is Lars K Jensen. I am from Copenhagen and wrestle with journalism, technology, audiences and data – and all the things happening across and between.

I've been at the forefront of the development of digital journalism in Denmark for more than 15 years.

In that period I have worked:

• At one of the biggest Danish news news publishers (Ekstra Bladet) as the editorial link in the development department, as the head of the editorial development team and later with user experience and technical performance.
• As the head of product development at Denmark's largest media monitoring company (Infomedia).
• As a consultant and advisor on product development, user research and insights for various publishers and news media, both larger organisations and smaller niche publications (Willmore).

I now work with mainly audience development, analyses and digital journalism in general at Berlingske Media.

Why?

I am publishing this newsletter to share my work, learnings and insights in audience, digital journalism plus products and innovation in the publishing and media industry.

And to connect with like-minded people out there who are also working with (or as) editors and journalists, infusing audience, data and technology into newsrooms - and know that in the end this is all change management.

Who?

It's mainly written for people working with audience, innovation and/or strategy in newsrooms and media organisations more broadly - but others are more than welcome to join 😉

What?

The newsletter is a mix of tips, knowledge sharing, insights and me writing about bright people and how they are making a difference.

Let's connect

👋 Feel free to connect on LinkedIn and say hi!

...or just email lars@larskjensen.dk if you have any questions or comments.