Products in Publishing
A newsletter on product management in the publishing and media industry

Latest

Aug
05
The Importance of Analysis Activation

The Importance of Analysis Activation

An analysis is like a sponsorship: Success depends on it being activated with the audiences or people it is intended for. That's where the magic happens.
5 min read
Jun
29
Paywalls: Rethink Your Premium Icons

Paywalls: Rethink Your Premium Icons

It seems like a good idea to have an icon on paywalled content – but what if we've been doing it wrong? Some publishers have started flipping the logic.
6 min read
Jun
20
Can a News Site Be Reduced To a Feed? Meet Norway's Bare Åsane

Can a News Site Be Reduced To a Feed? Meet Norway's Bare Åsane

It's hard to say "local journalism" without picturing long articles on local shops, city development and people stories. In Bergen, some are trying a different kind of product.
7 min read
Apr
01
What is a Great Newsletter Introduction?

What is a Great Newsletter Introduction?

Should you introduce all of the stories or just one? How important is your tone of voice? The intro is where you welcome your readers, so make it count.
5 min read
Feb
08
User Needs for Publishers: From Theory to Practice

User Needs for Publishers: From Theory to Practice

User needs are easier to work with if you combine them with topics and customer segments that are important to you.
5 min read
Nov
09
How to use data in decisions

How to use data in decisions

It's about decision-driven data analytics instead of data-driven decisions.
5 min read
Sep
28
Publishers Need to Care About Technical Debt

Publishers Need to Care About Technical Debt

Mediatech: Why the easiest and cheapest solution might end up costing you more money in the long run.
6 min read
Aug
04
Newsletters are increasingly about the community as well

Newsletters are increasingly about the community as well

Just like the web and publishing in general, newsletters might too become social mediums and products. It's not just about passive consumption anymore.
3 min read
Jun
01
Cross-Product Content: How a TV Station Experiments With Podcasts

Cross-Product Content: How a TV Station Experiments With Podcasts

For publishers, repackaging content for re-use across different channels and products has always been a dream. Here's how TV 2 Nord is doing it – and some tips from an expert.
9 min read
May
18
Maybe News Isn't Where the Money Is

Maybe News Isn't Where the Money Is

For years publishers have been pushing news on an endless cycle. In a free ad-based world where clicks rule that might make sense. A subscription business doesn't work like that.
7 min read