Aug
29
Putting Your Reporters Front and Center
"New consumers want a personal, not institutional, connection." It's time to do something about it.
6 min read
Latest
Aug
05
Journalists as User Interviewers
Perhaps publishers already have the perfect people employed for listening and talking to users and customers?
8 min read
Jun
10
Audience or Journalism Development?
User needs sit right where journalism meets audiences and customers. So what are we actually developing? And what can that tell us about the future of our profession?
10 min read
May
05
AI in Media: A Decade Old Call for the Industry
The advances in AI and how it moves into organisations and their cultures means that the media industry faces problems and solutions which will be "history repeating" to some.
21 min read
Feb
26
Structure Isn’t Everything – It’s Not Even Enough
When we want to implement change in our organisation, we tend to focus a lot on structure. But this isn't the best way to go. User needs implementers should take note as well.
5 min read
Jan
23
Let’s Think About User Needs in Communities
Keeping users front and center is becoming a prerequisite in journalism and content production. Can the same approach be beneficial in communities as well?
12 min read
Dec
19
Finally, an Impact Framework for Publishers and Audiences
From assumptions to actual impact for actual people. Meet a set of tools built for - and in - our industry.
7 min read
Sep
17
In Defense of Manual User Needs Tagging
Automated user needs labelling is easier than ever — but you need to be aware of what you risk losing, and whether it’s worth it before opting for speed.
8 min read
Jun
28
Now is the Time to Publish Fewer Stories
For years we have been talking about how less is more. Now, our audiences are saying there is just too much information. Finding a quantity-quality-audience fit should be a major priority for all.
7 min read
Jun
06
User Needs: An Easy, Effective Exercise To Get You Started
Sometimes it is the little things that make the difference. Here is an excercise I've had great results with as long as I've worked with user needs.
6 min read