Products in Publishing
In-depth emails about innovation in the publishing and media industry

Latest

Jun
28
Now is the Time to Publish Fewer Stories

Now is the Time to Publish Fewer Stories

For years we have been talking about how less is more. Now, our audiences are saying there is just too much information. Finding a quantity-quality-audience fit should be a major priority for all.
7 min read
Jun
06
User Needs: An Easy, Effective Exercise To Get You Started

User Needs: An Easy, Effective Exercise To Get You Started

Sometimes it is the little things that make the difference. Here is an excercise I've had great results with as long as I've worked with user needs.
6 min read
May
26
Why You Should Do an Internal Newsletter

Why You Should Do an Internal Newsletter

Internal communication is insanely important – whether you are building a new domain, working across silos or doing work that just doesn't get enough exposure in the organisation.
8 min read
Apr
13
AI: The Honeymoon Is Over, Implementation Awaits

AI: The Honeymoon Is Over, Implementation Awaits

The media industry will soon look to those publishers who not only can use and build Artificial Intelligence but also integrate it successfully into the organisation.
7 min read
Apr
04
Pre-mortem: How to Fight Failure Early

Pre-mortem: How to Fight Failure Early

A negative mindset can in fact pay off. Here is how you can identify and map risks early in the process.
9 min read
Mar
19
Implementing User Needs Is Cultural Change

Implementing User Needs Is Cultural Change

It's a prism, a model for analyzing and developing journalism and publishing stories. But putting it into work is change management. Here are my tips based on actually doing it.
11 min read
Nov
28
The AI Augmentation of Journalists Is Now

The AI Augmentation of Journalists Is Now

Artificial Intelligence isn't replacing reporters anytime soon. But it's making them incredibly better at what they are already doing well. And it's all fuelled by the launch of ChatGPT.
10 min read
Nov
17
The Risk of Personalization: Do People Want and Trust It?

The Risk of Personalization: Do People Want and Trust It?

Personalization is user-centric technology. But it also raises concerns. How will you identify and address those concerns?
6 min read
Aug
08
Paywalls: The Metered Model Outperforms Freemium - Why?

Paywalls: The Metered Model Outperforms Freemium - Why?

Studies show that a metered paywall is better for conversions. But you might want to consider who you are comparing yourself with.
6 min read
May
26
Traffic Strategy: The Landscape is Changing

Traffic Strategy: The Landscape is Changing

Social platform algorithms and AI in search engines are increasingly limiting the influx of traffic to publishers. What to do?
13 min read