Products in Publishing
A newsletter on product management and innovation in the publishing and media industry.

Latest

Nov
09
How to use data in decisions

How to use data in decisions

It's about decision-driven data analytics instead of data-driven decisions.
5 min read
Sep
28
Publishers Need to Care About Technical Debt

Publishers Need to Care About Technical Debt

Mediatech: Why the easiest and cheapest solution might end up costing you more money in the long run.
6 min read
Aug
04
Newsletters are increasingly about the community as well

Newsletters are increasingly about the community as well

Just like the web and publishing in general, newsletters might too become social mediums and products. It's not just about passive consumption anymore.
3 min read
Jun
01
Cross-Product Content: How a TV Station Experiments With Podcasts

Cross-Product Content: How a TV Station Experiments With Podcasts

For publishers, repackaging content for re-use across different channels and products has always been a dream. Here's how TV 2 Nord is doing it – and some tips from an expert.
9 min read
May
18
Maybe News Isn't Where the Money Is

Maybe News Isn't Where the Money Is

For years publishers have been pushing news on an endless cycle. In a free ad-based world where clicks rule that might make sense. A subscription business doesn't work like that.
7 min read
Mar
03
Can the Clubhouse Format Unlock Audio's Engagement Potential?

Can the Clubhouse Format Unlock Audio's Engagement Potential?

5 min read
Feb
12
How Denmark's Second Largest News Publisher Combines Journalism With Product Thinking

How Denmark's Second Largest News Publisher Combines Journalism With Product Thinking

7 min read
Feb
04
The Right Message: Subscriptions, Paywalls and Prospect Theory

The Right Message: Subscriptions, Paywalls and Prospect Theory

10 min read
Jan
20
Data Strategy: Why Denmark's Ekstra Bladet Is Leaving Google Analytics

Data Strategy: Why Denmark's Ekstra Bladet Is Leaving Google Analytics

For many years, Google Analytics has been the go-to tool for website analytics and insights, for publishers as well. Now one of Denmark's biggest and busiest websites is saying goodbye.
10 min read
Dec
20
Gamification on Duolingo and What to Learn From It

Gamification on Duolingo and What to Learn From It

9 min read