7 min read

Now is the Time to Publish Fewer Stories

For years we have been talking about how less is more. Now, our audiences are saying there is just too much information. Finding a quantity-quality-audience fit should be a major priority for all.
Now is the Time to Publish Fewer Stories
Image generated by DALL-E through ChatGPT 4o: "A yellow billboard with the text 'Less is more' next to a highway. The scene is daytime."

My name is Lars K Jensen, and I work with journalism, data and editorial insights as the Audience Development Lead at Berlingske Media in Denmark. 

Feel free to connect on LinkedIn and say hi.


OVERSATURATION. The promise of maintaining – maybe even improving – performance while publishing fewer stories have had a certain allure in the media industry for the recent decade, at least.

This post is for subscribers only