Nov
09
How to use data in decisions
It's about decision-driven data analytics instead of data-driven decisions.
5 min read
Lars K Jensen
I advise and help develop digital publications and products as Head of Digital & Product at Willmore. We are a consultancy agency in the Danish media industry.
Sep
28
Publishers Need to Care About Technical Debt
Mediatech: Why the easiest and cheapest solution might end up costing you more money in the long run.
6 min read
Aug
04
Newsletters are increasingly about the community as well
Just like the web and publishing in general, newsletters might too become social mediums and products. It's not just about passive consumption anymore.
3 min read
Jun
01
Cross-Product Content: How a TV Station Experiments With Podcasts
For publishers, repackaging content for re-use across different channels and products has always been a dream. Here's how TV 2 Nord is doing it – and some tips from an expert.
9 min read
May
18
Maybe News Isn't Where the Money Is
For years publishers have been pushing news on an endless cycle. In a free ad-based world where clicks rule that might make sense. A subscription business doesn't work like that.
7 min read
Mar
03
Can the Clubhouse Format Unlock Audio's Engagement Potential?
5 min read
Feb
12
How Denmark's Second Largest News Publisher Combines Journalism With Product Thinking
7 min read
Feb
04
The Right Message: Subscriptions, Paywalls and Prospect Theory
10 min read
Jan
20
Data Strategy: Why Denmark's Ekstra Bladet Is Leaving Google Analytics
For many years, Google Analytics has been the go-to tool for website analytics and insights, for publishers as well. Now one of Denmark's biggest and busiest websites is saying goodbye.
10 min read
Dec
20
Gamification on Duolingo and What to Learn From It
9 min read
