Can the Clubhouse Format Unlock Audio's Engagement Potential?
Separating product and platform: Audio and engagement are core for many publishers. Still, no one managed to combine them. Until now.
How Denmark's Second Largest News Publisher Combines Journalism With Product Thinking
Interview: Jysk Fynske's "reader pledges" is a form of contract between journalists and readers. Read how and why they are doing it.
The Right Message: Subscriptions, Paywalls and Prospect Theory
Gain or loss? To succeed with a subscription product, understand what users want to achieve and choose the right message. A new research paper applies behavioural economics to news subscriptions.
Data Strategy: Why Denmark's Ekstra Bladet Is Leaving Google Analytics
For many years, Google Analytics has been the go-to tool for website analytics and insights, for publishers as well. Now one of Denmark's biggest and busiest websites is saying goodbye.
Gamification on Duolingo and What to Learn From It
Learning something by yourself requires pacing and rewards. Duolingo has figured this out better than perhaps anyone, but nudging like this should always be about the user's goals.
When Your Product Sells Itself 👏
The easiest way to sell a product or feature is if it just does it by itself. Here's how Pocket does it – and how selling a content product is about more than just the content.
Moving a Publication to WordPress.com
WordPress.com is now a serious contender for professional websites – publications and magazines too. Find out why plus how to migrate from a self-hosted WordPress.
Why Publishers Need to Care About Algorithm Transparency
People want algorithms. But how to integrate the power of algorithms without eroding trust? And why is it important not to be too transparent?
A Proper Introduction to Privacy Friendly Analytics
What do you really need to know about your visitors? And what if they reject your cookies? Let's look at some alternatives to Google Analytics.
Newsletters as Products
Email is so much more than a marketing channel. Learn from the Economist and others – and understand how and why some journalists are building their own newsletters.
Measuring Algorithmic Recommendations
Automated content recommendations are all the hype. And rightfully so. But there are some important decisions to make and pitfalls to avoid.
Don't Trust the Process
The process gets a lot of attention in publisher innovation. It shouldn't. Focus on culture and structure instead.
