Clickbaiting or Not: Headlines for Paywalls and Login Walls
As the media industry adopts subscriptions and paywalls, the effectiveness of headlines withholding information will wane off. But what about the up and coming promise of login walls?
Why You Should Use Assumptions Mapping and Test Cards
Two simple tools help you define your assumptions, prioritize them and figure out how to validate them - and define what success actually is.
Is Your Website a Product or a Service?
...and does it even matter?
Bias Mapping, User Interviews, Personas, Evaluation and More – How Denmark's TV 2 Østjylland Excel at User Research
A media analyst shares parts of her toolbox – and I learned about an interesting way of conducting interviews.
The Importance of Analysis Activation
An analysis is like a sponsorship: Success depends on it being activated with the audiences or people it is intended for. That's where the magic happens.
Paywalls: Rethink Your Premium Icons
It seems like a good idea to have an icon on paywalled content – but what if we've been doing it wrong? Some publishers have started flipping the logic.
Can a News Site Be Reduced To a Feed? Meet Norway's Bare Åsane
It's hard to say "local journalism" without picturing long articles on local shops, city development and people stories. In Bergen, some are trying a different kind of product.
What is a Great Newsletter Introduction?
Should you introduce all of the stories or just one? How important is your tone of voice? The intro is where you welcome your readers, so make it count.
User Needs for Publishers: From Theory to Practice
User needs are easier to work with if you combine them with topics and customer segments that are important to you.
How to use data in decisions
It's about decision-driven data analytics instead of data-driven decisions.
