Lars K Jensen

Lars K Jensen

I advise and help develop digital publications and products as Head of Digital & Product at Willmore. We are a consultancy agency in the Danish media industry.
Aug
04
Newsletters are increasingly about the community as well

Newsletters are increasingly about the community as well

3 min read
Jun
01
Cross-Product Content: How a TV Station Experiments With Podcasts

Cross-Product Content: How a TV Station Experiments With Podcasts

9 min read
May
18
Maybe News Isn't Where the Money Is

Maybe News Isn't Where the Money Is

For years publishers have been pushing news on an endless cycle. In a free ad-based world where clicks rule that might make sense. A subscription business doesn't work like that.
7 min read
Mar
03
Can the Clubhouse Format Unlock Audio's Engagement Potential?

Can the Clubhouse Format Unlock Audio's Engagement Potential?

5 min read
Feb
12
How Denmark's Second Largest News Publisher Combines Journalism With Product Thinking

How Denmark's Second Largest News Publisher Combines Journalism With Product Thinking

7 min read
Feb
04
The Right Message: Subscriptions, Paywalls and Prospect Theory

The Right Message: Subscriptions, Paywalls and Prospect Theory

10 min read
Jan
20
Data Strategy: Why Denmark's Ekstra Bladet Is Leaving Google Analytics

Data Strategy: Why Denmark's Ekstra Bladet Is Leaving Google Analytics

10 min read
Dec
20
Gamification on Duolingo and What to Learn From It

Gamification on Duolingo and What to Learn From It

9 min read
Dec
11
When Your Product Sells Itself 👏

When Your Product Sells Itself 👏

6 min read
Nov
20
Moving a Publication to WordPress.com

Moving a Publication to WordPress.com

8 min read