Lars K Jensen

Lars K Jensen

I advise and help develop digital publications and products as Head of Digital & Product at Willmore. We are a consultancy agency in the Danish media industry.
Sep
27
Why You Should Use Assumptions Mapping and Test Cards

Why You Should Use Assumptions Mapping and Test Cards

Two simple tools help you define your assumptions, prioritize them and figure out how to validate them - and define what success actually is.
5 min read
Sep
14
Is Your Website a Product or a Service?

Is Your Website a Product or a Service?

...and does it even matter?
13 min read
Aug
17
Bias Mapping, User Interviews, Personas, Evaluation and More – How Denmark's TV 2 Østjylland Excel at User Research

Bias Mapping, User Interviews, Personas, Evaluation and More – How Denmark's TV 2 Østjylland Excel at User Research

A media analyst shares parts of her toolbox – and I learned about an interesting way of conducting interviews.
12 min read
Aug
05
The Importance of Analysis Activation

The Importance of Analysis Activation

An analysis is like a sponsorship: Success depends on it being activated with the audiences or people it is intended for. That's where the magic happens.
5 min read
Jun
29
Paywalls: Rethink Your Premium Icons

Paywalls: Rethink Your Premium Icons

It seems like a good idea to have an icon on paywalled content – but what if we've been doing it wrong? Some publishers have started flipping the logic.
6 min read
Jun
20
Can a News Site Be Reduced To a Feed? Meet Norway's Bare Åsane

Can a News Site Be Reduced To a Feed? Meet Norway's Bare Åsane

It's hard to say "local journalism" without picturing long articles on local shops, city development and people stories. In Bergen, some are trying a different kind of product.
7 min read
Apr
01
What is a Great Newsletter Introduction?

What is a Great Newsletter Introduction?

Should you introduce all of the stories or just one? How important is your tone of voice? The intro is where you welcome your readers, so make it count.
5 min read
Feb
08
User Needs for Publishers: From Theory to Practice

User Needs for Publishers: From Theory to Practice

User needs are easier to work with if you combine them with topics and customer segments that are important to you.
6 min read
Nov
09
How to use data in decisions

How to use data in decisions

It's about decision-driven data analytics instead of data-driven decisions.
5 min read
Sep
28
Publishers Need to Care About Technical Debt

Publishers Need to Care About Technical Debt

Mediatech: Why the easiest and cheapest solution might end up costing you more money in the long run.
6 min read