You've successfully subscribed to Products in Publishing
Great! Next, complete checkout for full access to Products in Publishing
Welcome back! You've successfully signed in.
Success! Your account is fully activated, you now have access to all content.
Success! Your billing info is updated.
Billing info update failed.
Lars K Jensen

Lars K Jensen

I advise and help develop digital publications and products as Head of Digital & Product at Willmore. We are a consultancy agency in the Danish media industry.

Lars K Jensen
Members Public

Can the Clubhouse Format Unlock Audio's Engagement Potential?

Separating product and platform: Audio and engagement are core for many publishers. Still, no one managed to combine them. Until now.

Lars K Jensen
Members Public

How Denmark's Second Largest News Publisher Combines Journalism With Product Thinking

Interview: Jysk Fynske's "reader pledges" is a form of contract between journalists and readers. Read how and why they are doing it.

Lars K Jensen
Members Public

The Right Message: Subscriptions, Paywalls and Prospect Theory

Gain or loss? To succeed with a subscription product, understand what users want to achieve and choose the right message. A new research paper applies behavioural economics to news subscriptions.

Lars K Jensen
Members Public

Data Strategy: Why Denmark's Ekstra Bladet Is Leaving Google Analytics

For many years, Google Analytics has been the go-to tool for website analytics and insights, for publishers as well. Now one of Denmark's biggest and busiest websites is saying goodbye.

Lars K Jensen
Members Public

Gamification on Duolingo and What to Learn From It

Learning something by yourself requires pacing and rewards. Duolingo has figured this out better than perhaps anyone, but nudging like this should always be about the user's goals.

Lars K Jensen
Members Public

When Your Product Sells Itself 👏

The easiest way to sell a product or feature is if it just does it by itself. Here's how Pocket does it – and how selling a content product is about more than just the content.

Lars K Jensen
Members Public

Moving a Publication to WordPress.com

WordPress.com is now a serious contender for professional websites – publications and magazines too. Find out why plus how to migrate from a self-hosted WordPress.

Lars K Jensen
Members Public

Why Publishers Need to Care About Algorithm Transparency

People want algorithms. But how to integrate the power of algorithms without eroding trust? And why is it important not to be too transparent?

Lars K Jensen
Members Public

A Proper Introduction to Privacy Friendly Analytics

What do you really need to know about your visitors? And what if they reject your cookies? Let's look at some alternatives to Google Analytics.

Lars K Jensen
Members Public

Newsletters as Products

Email is so much more than a marketing channel. Learn from the Economist and others – and understand how and why some journalists are building their own newsletters.

Lars K Jensen
Members Public

Measuring Algorithmic Recommendations

Automated content recommendations are all the hype. And rightfully so. But there are some important decisions to make and pitfalls to avoid.

Lars K Jensen
Members Public

Don't Trust the Process

The process gets a lot of attention in publisher innovation. It shouldn't. Focus on culture and structure instead.