User Needs for Publishers: From Theory to Practice
User needs are easier to work with if you combine them with topics and customer segments that are important to you.
How to use data in decisions
It's about decision-driven data analytics instead of data-driven decisions.
Publishers Need to Care About Technical Debt
Mediatech: Why the easiest and cheapest solution might end up costing you more money in the long run.
Newsletters are increasingly about the community as well
Just like the web and publishing in general, newsletters might too become social mediums and products. It's not just about passive consumption anymore.
Cross-Product Content: How a TV Station Experiments With Podcasts
For publishers, repackaging content for re-use across different channels and products has always been a dream. Here's how TV 2 Nord is doing it – and some tips from an expert.
Maybe News Isn't Where the Money Is
For years publishers have been pushing news on an endless cycle. In a free ad-based world where clicks rule that might make sense. A subscription business doesn't work like that.
How Denmark's Second Largest News Publisher Combines Journalism With Product Thinking
Interview: Jysk Fynske's "reader pledges" is a form of contract between journalists and readers. Read how and why they are doing it.
Data Strategy: Why Denmark's Ekstra Bladet Is Leaving Google Analytics
For many years, Google Analytics has been the go-to tool for website analytics and insights, for publishers as well. Now one of Denmark's biggest and busiest websites is saying goodbye.