Implementing User Needs Is Cultural Change
It's a prism, a model for analyzing and developing journalism and publishing stories. But putting it into work is change management. Here are my tips based on actually doing it.
CULTURAL CHANGE IN THE NEWSROOM:
Culture eats strategy for breakfast, as the adage goes. And indeed, if you are not aware of culture and how to work with it, your beautifully thought through and well prepared project won't succeed.
I've worked with and into newsroom for 15+ years and in this series I'll share some of my experiences, learnings and tips plus share and think about what others have done and written.
This is the first article in the series. Enjoy 😊