5 min read

How to use data in decisions

It's about decision-driven data analytics instead of data-driven decisions.
How to use data in decisions

It's about decision-driven data analytics instead of data-driven decisions.

When working with products, making informed decisions is crucial. That requires mores knowledge – and that means data. But you need to use data in the right way, otherwise you might risk reinforcing preexisting beliefs regarding the product.

And you need to step a little back from the data before deciding and testing a solution.

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