How to use data in decisions
It's about decision-driven data analytics instead of data-driven decisions.
![How to use data in decisions](/content/images/size/w960/2021/11/data-in-decisions-min-2.jpg)
It's about decision-driven data analytics instead of data-driven decisions.
![](https://productsinpublishing.com/content/images/2021/11/data-in-decisions-min-3.jpg)
When working with products, making informed decisions is crucial. That requires mores knowledge – and that means data. But you need to use data in the right way, otherwise you might risk reinforcing preexisting beliefs regarding the product.
And you need to step a little back from the data before deciding and testing a solution.