Finally, an Impact Framework for Publishers and Audiences

My name is Lars K Jensen, and I work with journalism and editorial insights as the Audience Development Lead at Berlingske Media in Denmark.

Feel free to connect on LinkedIn and say hi. I'm also on Bluesky and I publish a weekly newsletter called Digital Ugerevy.

I have worked in the publishing and media industry for almost twenty years and have spent most of those years in development and commercial departments, where things like projects and products have more focus than they do in editorial environments.

This means that I have seen first-hand the change from thinking just in project to talking about products and services as well.

Throughout we have constantly borrowed tools, methodologies and frameworks from other industries in order to structure our processes;

• Waterfall projects (which are great for construction and bridge building)
• Scrum (which is great for software)
• Tools like Business Model Canvas and Value Proposition Canvas, which are awesome tools, but with a very broad focus - which requires that media companies themselves have to adopt them to their reality.

There hasn't really ever been an approach born out of the publishing and media industry and our ideal ways of working - which again is hard to identify as for instance journalists, developers and commercial people work in very different modes and ways.