Paywalls: The Metered Model Outperforms Freemium - Why?
Studies show that a metered paywall is better for conversions. But you might want to consider who you are comparing yourself with.
My name is Lars K Jensen and I'm the author of this newsletter on products and innovation in the publishing and media industry.
I am a former journalist who has been working with digital development, analyses and journalism in the media industry for several years. I work with data, audience development and digital journalism at Berlingske Media.