Structure Isn’t Everything – It’s Not Even Enough

My name is Lars K Jensen, and I work with journalism and editorial insights as the Audience Development Lead at Berlingske Media in Denmark.

Feel free to connect on LinkedIn and say hi. I'm also on Bluesky and I publish a weekly newsletter called Digital Ugerevy.

CHANGE IN ORGANISATIONS. I think all of us have been involved in change work at our workplace at one point or another.

If you've ever been involved on a more managerial or planning level, you'll probably know that "structure" is usually one of the first things that come up. Changing the existing structure (often represented by the organisation chart) is almost always a guaranteed part of the solution.

As long as the structure is good, everything will follow and success is as good as inevitable, right?

Wrong. That is probably not the best place to start.

In this article, I'll tell you about an interesting way to look at organisational chance and how to drive it. Something which been instrumental in how I think about implementing change in organisations – especially user needs into newsrooms.

A deeper dive

I have previously written about our work on implementing user needs at Berlingske, a 276 year old newspaper (and how it is culture change), so this article is a deeper dive into one of the many elements of that equation.