AI in Media: A Decade Old Call for the Industry
The advances in AI and how it moves into organisations and their cultures means that the media industry faces problems and solutions which will be "history repeating" to some.


My name is Lars K Jensen, and I work with journalism, data and editorial insights as the Audience Development Lead at Berlingske Media in Denmark.
Feel free to connect on LinkedIn and say hi. I'm also on Bluesky and I publish a weekly newsletter called Digital Ugerevy.
Recently I attended the popular – in the Nordics, at least – Nordic AI in Media Summit (NAMS) conference, held for the third time here in Copenhagen.
As usually the conference was a mix of publishers talking about what they are building and experts (although I felt there were too few scientists and researches on the stage) talking about the perspectives and risks associated with Artificial Intelligence.
This year, I spotted a notable development from the earlier conferences.