Lars K Jensen

It turns industry reports into my favourite morning podcast. You can talk to it too.

As AI agents stand between publishers and people, the battle for attention – and identity – intensifies.

We may think we are selling content, but that's not what people are buying. What is value then?

Your numbers are inflated. Here's the reason - and a few things you can do to mitigate the problem.

"New consumers want a personal, not institutional, connection." It's time to do something about it.

Perhaps publishers already have the perfect people employed for listening and talking to users and customers?

User needs sit right where journalism meets audiences and customers. So what are we actually developing? And what can that tell us about the future of our profession?

The advances in AI and how it moves into organisations and their cultures means that the media industry faces problems and solutions which will be "history repeating" to some.

When we want to implement change in our organisation, we tend to focus a lot on structure. But this isn't the best way to go. User needs implementers should take note as well.

Keeping users front and center is becoming a prerequisite in journalism and content production. Can the same approach be beneficial in communities as well?