Lars K Jensen

Lars K Jensen

I work with journalism, data, technology and change as the head of the Audience team at Berlingske Media in Denmark.
Sep
04
You Can’t Trust Your Newsletter Click Rate

You Can’t Trust Your Newsletter Click Rate

Your numbers are inflated. Here's the reason - and a few things you can do to mitigate the problem.
6 min read
Aug
29
Putting Your Reporters Front and Center

Putting Your Reporters Front and Center

"New consumers want a personal, not institutional, connection." It's time to do something about it.
6 min read
Aug
05
Journalists as User Interviewers

Journalists as User Interviewers

Perhaps publishers already have the perfect people employed for listening and talking to users and customers?
8 min read
Jun
10
Audience or Journalism Development?

Audience or Journalism Development?

User needs sit right where journalism meets audiences and customers. So what are we actually developing? And what can that tell us about the future of our profession?
10 min read
May
05
AI in Media: A Decade Old Call for the Industry

AI in Media: A Decade Old Call for the Industry

The advances in AI and how it moves into organisations and their cultures means that the media industry faces problems and solutions which will be "history repeating" to some.
21 min read
Feb
26
Structure Isn’t Everything – It’s Not Even Enough

Structure Isn’t Everything – It’s Not Even Enough

When we want to implement change in our organisation, we tend to focus a lot on structure. But this isn't the best way to go. User needs implementers should take note as well.
5 min read
Jan
23
Let’s Think About User Needs in Communities

Let’s Think About User Needs in Communities

Keeping users front and center is becoming a prerequisite in journalism and content production. Can the same approach be beneficial in communities as well?
12 min read
Dec
19
Finally, an Impact Framework for Publishers and Audiences

Finally, an Impact Framework for Publishers and Audiences

From assumptions to actual impact for actual people. Meet a set of tools built for - and in - our industry.
7 min read
Sep
17
In Defense of Manual User Needs Tagging

In Defense of Manual User Needs Tagging

Automated user needs labelling is easier than ever — but you need to be aware of what you risk losing, and whether it’s worth it before opting for speed.
8 min read
Jun
28
Now is the Time to Publish Fewer Stories

Now is the Time to Publish Fewer Stories

For years we have been talking about how less is more. Now, our audiences are saying there is just too much information. Finding a quantity-quality-audience fit should be a major priority for all.
7 min read