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Paywalls: Rethink Your Premium Icons

It seems like a good idea to have an icon on paywalled content – but what if we've been doing it wrong? Some publishers have started flipping the logic.
Paywalls: Rethink Your Premium Icons

As publishers either implement or revisit their paywalls, a question always arises: How should we label or illustrate our premium content? (The content behind the paywall, that is.)

What is the best icon?

A common symbol is the lock (🔒) as it very clearly communicates that the content is locked and you need a key (a subscription) to access it.

But the lock isn't actually a very good icon since it's very excluding. "Here is some content, but you can't access it – so go away," it seems to say. As locks usually do.

So... what else can you do?

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