HYPERLOCAL. Last week I got a chance to visit the beautiful city of Bergen as a co-teacher on a course on digital innovation in the Nordic media industry.
As part of the programme we attended Media City Bergen's Future Week 2022 conference and we also got to meet some of the publishers and companies associated with Media City Bergen.
One of them was Bare Åsane (meaning "Just Åsane" – Åsane is a borough of Bergen) which is a part of the Schibsted media group and has quite a novel take on what local journalism is and can be.
I got a chance to talk to them about some of the thoughts, hypotheses and processes that went into creating a local news publication unlike anything I have ever seen before.