How Denmark's Second Largest News Publisher Combines Journalism With Product Thinking
Interview: Jysk Fynske's "reader pledges" is a form of contract between journalists and readers. Read how and why they are doing it.
![How Denmark's Second Largest News Publisher Combines Journalism With Product Thinking](/content/images/size/w960/2021/02/claeshs-share-min.jpg)
![](https://productsinpublishing.com/content/images/2021/02/signing-contract-min.jpg)
What has 15 daily newspapers, 63 weeklies, 4 radio stations, a nation-wide talk radio, a range of news websites – and wants to help its journalists and editors understand their users as real people with real needs?