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Data Strategy: Why Denmark's Ekstra Bladet Is Leaving Google Analytics

For many years, Google Analytics has been the go-to tool for website analytics and insights, for publishers as well. Now one of Denmark's biggest and busiest websites is saying goodbye.
Data Strategy: Why Denmark's Ekstra Bladet Is Leaving Google Analytics

Lars is a former journalist who has been working with digital development in the media industry for more than 10 years. He is currently Head of Digital & Product at Willmore.

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Data and many of the aspects surrounding it has become of major strategic importance. Everything from collecting to processing and reporting – and of course owning – the data are some of the critical foundations of a succesful publishing, content or media product in the 21st century.

The numero uno tool for many is Google Analytics which has become the golden standard in website analytics, insights and reporting since it's launch in November 2005.

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