Newsletters have become and remain a very important product for publishers. As I've written about earlier, the newsletter has gone from being a channel for marketing and getting traffic to articles on a website to also becoming a product in its own right.
One of the things a lot of publishers, newsletter editors and journalists are struggling with, is how to do a great introduction to each newsletter – that is the text which appears at the top of the email.
Without going into further detail, let me just say that this is a huge topic with all of the publishers I work with.
So, if you've found yourself wondering about this, you are not alone: Creating the best possible newsletter introduction is a huge thing.