The Importance of Analysis Activation
An analysis is like a sponsorship: Success depends on it being activated with the audiences or people it is intended for. That's where the magic happens.
![The Importance of Analysis Activation](/content/images/size/w960/2022/08/eureka-min-1.jpg)
![](https://productsinpublishing.com/content/images/2022/08/eureka-min.jpg)
When working with products or content, your report or beautiful set of charts won't make any difference or change if that all-important activation doesn't happen.
Despite being something very different, it's actually just like a sponsorship.