Interview: Jysk Fynske's "reader pledges" is a form of contract between journalists and readers. Read how and why they are doing it.
Gain or loss? To succeed with a subscription product, understand what users want to achieve and choose the right message. A new research paper applies behavioural economics to news subscriptions.
For many years, Google Analytics has been the go-to tool for website analytics and insights, for publishers as well. Now one of Denmark's biggest and busiest websites is saying goodbye.
Learning something by yourself requires pacing and rewards. Duolingo has figured this out better than perhaps anyone, but nudging like this should always be about the user's goals.
The easiest way to sell a product or feature is if it just does it by itself. Here's how Pocket does it – and how selling a content product is about more than just the content.
WordPress.com is now a serious contender for professional websites – publications and magazines too. Find out why plus how to migrate from a self-hosted WordPress.
People want algorithms. But how to integrate the power of algorithms without eroding trust? And why is it important not to be too transparent?
What do you really need to know about your visitors? And what if they reject your cookies? Let's look at some alternatives to Google Analytics.
Email is so much more than a marketing channel. Learn from the Economist and others – and understand how and why some journalists are building their own newsletters.
Automated content recommendations are all the hype. And rightfully so. But there are some important decisions to make and pitfalls to avoid.
The process gets a lot of attention in publisher innovation. It shouldn't. Focus on culture and structure instead.