Paywalls: The Metered Model Outperforms Freemium - Why?
Studies show that a metered paywall is better for conversions. But you might want to consider who you are comparing yourself with.
Traffic Strategy: The Landscape is Changing
Social platform algorithms and AI in search engines are increasingly limiting the influx of traffic to publishers. What to do?
Innovating into a Newsroom: 5+1 Things to Remember
The term "innovation in the newsroom" has been thrown around a lot in recent years. And rightfully so, because innovation is inherently essential for the future of journalism. But creating actual change (for the better) is about so much more than technology and data.
Clickbaiting or Not: Headlines for Paywalls and Login Walls
As the media industry adopts subscriptions and paywalls, the effectiveness of headlines withholding information will wane off. But what about the up and coming promise of login walls?
Why You Should Use Assumptions Mapping and Test Cards
Two simple tools help you define your assumptions, prioritize them and figure out how to validate them - and define what success actually is.
Is Your Website a Product or a Service?
...and does it even matter?
Bias Mapping, User Interviews, Personas, Evaluation and More – How Denmark's TV 2 Østjylland Excel at User Research
A media analyst shares parts of her toolbox – and I learned about an interesting way of conducting interviews.
The Importance of Analysis Activation
An analysis is like a sponsorship: Success depends on it being activated with the audiences or people it is intended for. That's where the magic happens.
Paywalls: Rethink Your Premium Icons
It seems like a good idea to have an icon on paywalled content – but what if we've been doing it wrong? Some publishers have started flipping the logic.
Can a News Site Be Reduced To a Feed? Meet Norway's Bare Åsane
It's hard to say "local journalism" without picturing long articles on local shops, city development and people stories. In Bergen, some are trying a different kind of product.
