Feb
04
The Right Message: Subscriptions, Paywalls and Prospect Theory
10 min read
Lars K Jensen
I work with journalism, data, technology and change as the head of the Audience team at Berlingske Media in Denmark.
Jan
20
Data Strategy: Why Denmark's Ekstra Bladet Is Leaving Google Analytics
For many years, Google Analytics has been the go-to tool for website analytics and insights, for publishers as well. Now one of Denmark's biggest and busiest websites is saying goodbye.
9 min read
Dec
20
Gamification on Duolingo and What to Learn From It
Learning something by yourself requires pacing and rewards. Duolingo has figured this out better than perhaps anyone, but nudging like this should always be about the user's goals.
9 min read
Dec
11
When Your Product Sells Itself 👏
6 min read
Nov
20
Moving a Publication to WordPress.com
8 min read
Oct
29
Why Publishers Need to Care About Algorithm Transparency
People want algorithms. But how to integrate the power of algorithms without eroding trust? And why is it important not to be too transparent?
12 min read
Oct
24
A Proper Introduction to Privacy Friendly Analytics
15 min read
Sep
29
Newsletters as Products
Email is so much more than a marketing channel. Learn from the Economist and others – and understand how and why some journalists are building their own newsletters.
8 min read
Sep
18
Measuring Algorithmic Recommendations
12 min read
Sep
10
Don't Trust the Process
6 min read